Steve Jobs talks Paul Rand

Steve Jobs talks Paul Rand

Came across this interesting Steve Jobs interview where he talks about working with Paul Rand and the Apple logo.

A great talk about storytelling

A great talk about storytelling

Andrew Stanton, co-writer of Toy Story, Finding Nemo and Wall-E talks about the keys to telling great story. Image by Yon Garin.

Old type – new type

Old type – new type

Interesting contrast between old and new type I spotted in Kendal town centre.

A parody of the branding video

A parody of the branding video

This is a brilliant send up of virtually every cliché seen in promotional videos.

Academy Awards (Oscars) new logo

Academy Awards (Oscars) new logo

The Academy Awards are the the most celebrated and illustrious prizes in the movie world. From the first show in 1929, actors, directors and others who work in the film industry have been rewarded for their achievements with the famous gold statuettes. The Academy of Motion Picture Arts and Sciences itself was founded in 1927 […]

HAILO Logo

HAILO Logo

Hailo is an innovative service that matches taxi drivers and passengers through its mobile app. Started in London in 2011, the service is now available in 16 cities across the world. Their logo is brilliant. Simple. Relevant. Clever. Attractive. Witty. All the ingredients necessary for a truly memorable logo that works exceptionally well as the […]

Fontsmith Mailers

Fontsmith Mailers

Happy to receive these specimen booklets in the post today from the masterful type maestros Fontsmith, showing off three of their fonts: FS Elliott, FS Truman and FS Olivia. The booklets are expertly designed by Thomson Brand Partners with some nice touches of humour and beautiful print finishing by the ever brilliant Team Impression.  

Simplicity in logo design – Why it matters

Simplicity in logo design – Why it matters

You might think every important detail about a company needs to be visible in the logo, but the most effective logos are ones with a simple idea at their heart. It can seem counterintuitive in today’s complex, multitouch world, but to create a strong brand mark, simplicity is vital. Here are a just a few […]

Design Icons: David Gentleman

Design Icons: David Gentleman

Today is the 83rd birthday of one of my design heroes. If you’re a designer reading this post, the chances are you already know about David Gentleman. If his name isn’t immediately familiar, it is very likely you will have come into contact with his masterful work at some time. Although known primarily as an […]

New York City Transit Authority Graphics Standards Manual

New York City Transit Authority Graphics Standards Manual

In 1970 the New York City Transit Authority released this brand identity manual designed by Massimo Vignelli and Bob Noorda of Unimark International. Pentagram recently tweeted that it was found in a locker under some old gym clothes, and that their employees Niko Skourtis, Jesse Reed, and Hamish Smyth have created an online archive: thestandardsmanual.com […]