The old school of thought is that branding is what separates soap powders on a supermarket shelf, but in the modern multi-connected world of products and services it means so much more. Here are some of the basic principles when it comes to branding for small businesses. There are countless great books on the subject […]
The Academy Awards are the the most celebrated and illustrious prizes in the movie world. From the first show in 1929, actors, directors and others who work in the film industry have been rewarded for their achievements with the famous gold statuettes. The Academy of Motion Picture Arts and Sciences itself was founded in 1927 […]
Hailo is an innovative service that matches taxi drivers and passengers through its mobile app. Started in London in 2011, the service is now available in 16 cities across the world. Their logo is brilliant. Simple. Relevant. Clever. Attractive. Witty. All the ingredients necessary for a truly memorable logo that works exceptionally well as the […]
Happy to receive these specimen booklets in the post today from the masterful type maestros Fontsmith, showing off three of their fonts: FS Elliott, FS Truman and FS Olivia. The booklets are expertly designed by Thomson Brand Partners with some nice touches of humour and beautiful print finishing by the ever brilliant Team Impression.
You might think every important detail about a company needs to be visible in the logo, but the most effective logos are ones with a simple idea at their heart. It can seem counterintuitive in today’s complex, multitouch world, but to create a strong brand mark, simplicity is vital. Here are a just a few […]