A great talk about storytelling

A great talk about storytelling

Andrew Stanton, co-writer of Toy Story, Finding Nemo and Wall-E talks about the keys to telling great story. Image by Yon Garin.

How to Choose a Rubbish Domain Name

How to Choose a Rubbish Domain Name

Quite often, businesses come to me that have a domain name that doesn’t represent their brand at all. I won’t give direct examples, but names along the lines of: liverpoolandmerseysidechildrensclothing.co.uk or southeastwallpapermanufacturer.co.uk (I did make sure that these ones don’t exist before laying into them!) The reason for this is usually an SEO company has […]

Some of the Greatest Slogans

Some of the Greatest Slogans

A slogan should communicate the core idea of a company, product, organisation or movement. When we see a slogan that ‘speaks to us’, it feels almost like we are in dialogue with the brand, that we ‘get it’ and it ‘gets us’. Some slogans are so effective, so pervasive, that they can define a brand […]

Tips for Writing a Company Slogan

Tips for Writing a Company Slogan

Company slogans are often overlooked or uninspiring. OK, it’s not catapult a small business into the FTSE, but it can be a valuable component of your promotional arsenal. In the same way that compelling graphic design can create intrigue and trust in a product or service, a well considered and unique slogan can foster feelings […]