Steve Jobs talks Paul Rand

Steve Jobs talks Paul Rand

Came across this interesting Steve Jobs interview where he talks about working with Paul Rand and the Apple logo.

Old type – new type

Old type – new type

Interesting contrast between old and new type I spotted in Kendal town centre.

Academy Awards (Oscars) new logo

Academy Awards (Oscars) new logo

The Academy Awards are the the most celebrated and illustrious prizes in the movie world. From the first show in 1929, actors, directors and others who work in the film industry have been rewarded for their achievements with the famous gold statuettes. The Academy of Motion Picture Arts and Sciences itself was founded in 1927 […]

HAILO Logo

HAILO Logo

Hailo is an innovative service that matches taxi drivers and passengers through its mobile app. Started in London in 2011, the service is now available in 16 cities across the world. Their logo is brilliant. Simple. Relevant. Clever. Attractive. Witty. All the ingredients necessary for a truly memorable logo that works exceptionally well as the […]

Simplicity in logo design – Why it matters

Simplicity in logo design – Why it matters

You might think every important detail about a company needs to be visible in the logo, but the most effective logos are ones with a simple idea at their heart. It can seem counterintuitive in today’s complex, multitouch world, but to create a strong brand mark, simplicity is vital. Here are a just a few […]

The Phaidon Archive of Graphic Design

The Phaidon Archive of Graphic Design

The archive is a boxed compendium of 500 cards featuring some of the greatest pieces of graphic design from around the world. Covering a broad scope of design including logos and brand identity design, books, magazines, newspapers, posters, advertisements, typefaces, album covers and motion graphics from over 300 graphic designers. As well as the expected […]

The Expense of Cheap Design

The Expense of Cheap Design

If it’s really cheap, you’re probably paying too much. What I mean here is that a very low fee say under £300 in the UK, for a logo design means that the designer is almost certainly not doing much work for that money. A client came to me recently with a well established equine business. […]

Horrible Design – A Halloween Special

Horrible Design – A Halloween Special

Monsters, Inc Logo – Pixar What a brilliant logo the Monsters, Inc one is. Simple and clever, it’s just another example of the level of detail and consideration that goes into Pixar’s work. Great to hear that Pixar are making a prequel that will be out next year!     American Werewolf in London – Olly Moss […]

Design Icons: Paula Scher

Design Icons: Paula Scher

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds – Paula Scher Today I’d like to to celebrate another design hero of mine. Paula Scher. Not only blessed with great talent and insight, she is an wonderful communicator who […]

Logo Design – Is it really a big deal?

Logo Design – Is it really a big deal?

You know how when someone hands you their card and their logo looks like they threw it together in Word? Or they paid their nephew a tenner because he’s ok at drawing. You wonder how they can allow their business to represented so poorly and so carelessly. Considering that every bit of collateral has that […]