Design & Branding Blog
It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds – Paula Scher
Today I’d like to to celebrate another design hero of mine. Paula Scher.
Not only blessed with great talent and insight, she is an wonderful communicator who speaks and writes and written at length, expressing the processes and ideas behind her work.
Even at the top level, graphic design is not an exact science and takes careful planning and sketching to get to the good stuff. Paula’s openness to talk about her failures as well as her many successes, has inspired designers across the to be realistic and not always expect to hit a home run at the first stage of a project.
Her straight talking approach allows designers to understand in real terms what constitutes great work and allows clients to grasp the importance of design and the design process.
A designer for over 40 years, she has been a partner at Pentagram since 1991, and has designed brand identities and promotional materials for clients all over the world. Setting trends, breaking boundaries and communicating with warmth, insight and charm, Paula Scher exemplifies what a designer should be, here is a sample of some of her work.