Design Icons: Alan Fletcher

Design Icons: Alan Fletcher

“Design is what happens between conceiving an idea and fashioning the means to carry it out.” Today is the birthday of legendary graphic designer Alan Fletcher (1931 – 2006). This post is my own little tribute to a designer who has provided inspiration to so many designers in so many ways. As graphic designers go, […]

Some of the Greatest Slogans

Some of the Greatest Slogans

A slogan should communicate the core idea of a company, product, organisation or movement. When we see a slogan that ‘speaks to us’, it feels almost like we are in dialogue with the brand, that we ‘get it’ and it ‘gets us’. Some slogans are so effective, so pervasive, that they can define a brand […]

Tips for Writing a Company Slogan

Tips for Writing a Company Slogan

Company slogans are often overlooked or uninspiring. OK, it’s not catapult a small business into the FTSE, but it can be a valuable component of your promotional arsenal. In the same way that compelling graphic design can create intrigue and trust in a product or service, a well considered and unique slogan can foster feelings […]

Branding for Gender – Bic Pens for Her

Branding for Gender – Bic Pens for Her

Bic recently released Bic Cristal for Her pens for women. The pens are marketed with the slogan “A gel pen essentially for women!”, are styled in ‘feminine’ colours and are purportedly “Designed to fit comfortably in a womans hand”. Here are a few samples of some of the reviews on Amazon: “As soon as they arrived, I was […]

Logo Design – Is it really a big deal?

Logo Design – Is it really a big deal?

You know how when someone hands you their card and their logo looks like they threw it together in Word? Or they paid their nephew a tenner because he’s ok at drawing. You wonder how they can allow their business to represented so poorly and so carelessly. Considering that every bit of collateral has that […]

Copying Your Competitors Brand Image

Copying Your Competitors Brand Image

You love the way that other company looks – You want to look like them. You love their company brochures, the angles of the product photos, the way the copy speaks to you – You want a brochure like that. You love their logo, their stationery, their website and their tweets – What can you […]

Branding For Small Businesses – 7 Essential Tips

Branding For Small Businesses – 7 Essential Tips

The old school of thought is that branding is what separates soap powders on a supermarket shelf, but in the modern multi-connected world of products and services it means so much more. Here are some of the basic principles when it comes to branding for small businesses. There are countless great books on the subject […]