The Expense of Cheap Design

The Expense of Cheap Design

If it’s really cheap, you’re probably paying too much. What I mean here is that a very low fee say under £300 in the UK, for a logo design means that the designer is almost certainly not doing much work for that money. A client came to me recently with a well established equine business. […]

How to Choose a Rubbish Domain Name

How to Choose a Rubbish Domain Name

Quite often, businesses come to me that have a domain name that doesn’t represent their brand at all. I won’t give direct examples, but names along the lines of: liverpoolandmerseysidechildrensclothing.co.uk or southeastwallpapermanufacturer.co.uk (I did make sure that these ones don’t exist before laying into them!) The reason for this is usually an SEO company has […]

Infographics: Graphic Design for Data

Infographics: Graphic Design for Data

Was surprised to see graphic design featured on Newsnight recently with a discussion on data visualisation. Although it was great to see it covered on mainstream news, the debate could maybe have better expressed the benefits of well presented data. What is an infographic? There’s nothing more boring than data. Unless your’e an economist or an accountant, most […]

Branding For Small Businesses – 7 Essential Tips

Branding For Small Businesses – 7 Essential Tips

The old school of thought is that branding is what separates soap powders on a supermarket shelf, but in the modern multi-connected world of products and services it means so much more. Here are some of the basic principles when it comes to branding for small businesses. There are countless great books on the subject […]