New York City Transit Authority Graphics Standards Manual

New York City Transit Authority Graphics Standards Manual

In 1970 the New York City Transit Authority released this brand identity manual designed by Massimo Vignelli and Bob Noorda of Unimark International. Pentagram recently tweeted that it was found in a locker under some old gym clothes, and that their employees Niko Skourtis, Jesse Reed, and Hamish Smyth have created an online archive: thestandardsmanual.com […]

Some of the Greatest Slogans

Some of the Greatest Slogans

A slogan should communicate the core idea of a company, product, organisation or movement. When we see a slogan that ‘speaks to us’, it feels almost like we are in dialogue with the brand, that we ‘get it’ and it ‘gets us’. Some slogans are so effective, so pervasive, that they can define a brand […]

Copying Your Competitors Brand Image

Copying Your Competitors Brand Image

You love the way that other company looks – You want to look like them. You love their company brochures, the angles of the product photos, the way the copy speaks to you – You want a brochure like that. You love their logo, their stationery, their website and their tweets – What can you […]