You might think every important detail about a company needs to be visible in the logo, but the most effective logos are ones with a simple idea at their heart. It can seem counterintuitive in today’s complex, multitouch world, but to create a strong brand mark, simplicity is vital. Here are a just a few reasons why:
A simple, solid logo design is much easier to recognise and remember. The greatest logo designs are borne out of a basic creative idea. When it comes to capturing the essence of a brand identity, simple trumps complexity every time.
Cramming three or four factors of a company’s identity into a logo not only clutters the message, but there’s a very good chance one of these will become irrelevant as the business evolves. Expressing the company brand in a simple unifying message has a much greater chance of staying relevant over time.
From a purely practical standpoint, if a logo has a simple solid design, it can be easily recognised at all sizes. From a thumbnail icon on Twitter, to a large format printed banner, the logo should be equally effective across all potential applications.
To quickly communicate the intended message is another important consideration. Whether the logo is sat amongst others in an online directory, on a moving vehicle, garment or anywhere else, a well crafted simple logo stands much more chance of creating a positive reaction in the viewer.